Lake Forest, IL: boats.com, Inc. (http://www.boats.com and http://www.yachtworld.com ) announced that it had over 52 million page views in January 2004 with visitors searching over 95,000 boat listings. The January traffic beat the previous record, set in July 2003, while sales leads sent to OEM?s, brokers and dealers in this same month exceed previous levels on a global basis.

"These numbers confirm an underlying positive trend for our industry," said Paul Rabe, President, CEO and co-founder, boats.com, Inc., in making the announcement, "beating our peak season July numbers in January means that potential buyers are out there now and looking. Our traffic trends to our sites are so positive that we have invested in new servers to handle this increased load plus the new traffic we envision being generated by the new products we will unveil in the coming months."

boats.com Inc. has installed 3 new custom servers together with an upgraded database server. "Our proprietary architecture provides us with the advantage of a scaleable infrastructure," says Jorge Bracer, CTO, boats.com, Inc. "This allows us to add equipment, economically, as and when needed to handle traffic and listings growth across all areas of our business."